CIDER Fall 2024 Campaign
Art directed and styled Fall campaign titled "Just the Classics" with a nod to 90's Delia's catalogs and focusing on Cider's classic styles and prints. Full ad rollout on wheat paste posters and urban panels in all major subway stations and hot spots in NYC.
CIDER Spring 2024 Collection
Shot in NYC. Styled out all key editorial looks as well as full e-commerce collection. Chose hair/makeup & model selection. Collection influenced by ballerina core with DIY touches.
